Riyadh Air – Our Experience – TransPerfect Clients

experience

Our experience

Our track record

TransPerfect works with several Riyadh Air partners such as Singapore Airlines and Delta Airlines, as well as with over half of the top 25 airline companies in the world.

Airline Solutions

1. Plan

Website & Mobile Site Localization
App Localization
International SEO
Multicultural Marketing
Advertising Adaptation
Social Media Strategy Creation
Booking Engine Localization
Multilingual Online Chat
CRM Marketing Localization
Language Strategy Consulting

2. Fly

Collateral Translation
In-Flight Entertainment Localization
On-Site & Remote Interpretation
On-Call Customer Support Agents
Cabin Crew Language Training
Emergency Response Language Support

3. Retain

Loyalty Program Localization
Customer Support & Follow-Up Localization
Outbound Calling
Digital Marketing Campaigns
Customer Reengagement Efforts
Social Media Monitoring

Client Success

DELTA Airlines

The partnership between Delta and TransPerfect stems from 2009, and includes localization services and various GlobalLink Technology modules. We support the following departments with their international content needs and requirements: Digital, Customer Care, Legal, In- Flight, Sales Operations, SkyBonus, & SkyMiles, Marketing, Ethics & Compliance, Employee Engagement, Ground Experience, Diversity Equity & Inclusion, HR and Language & Personalization. Benefits involve an overall cost reduction of 25%.

SINGAPORE AIRLINES

A speaker at the 2023 APAC GlobalLink Next conference, Singapore Airlines shared how they drive digital development to enhance customer experience and maintain brand presence and communication with their customers. We set-up GlobalLink and hybrid Machine and Human localization services to help with the website and digital content, in-flight communication, media briefings and transcriptions among other areas. Benefits involve a reduction in human workload on review and project management, quality improvements, and overall cost reductions of 35%

AMERICAN AIRLINES

Partners since 2019, the objective was to move to a centralized model, with automated workflows, centralized translation assets and more control over costs and quality. We focused on language quality, technology, and service levels, and worked closely with stakeholders and language reviewers to consolidate and harmonize translation memories and terminology assets. GlobalLink incl. a TeamSite integration, was implemented to centralize and streamline workflows and supports over 100 AA stakeholders and facilitates reviewers in 20+ markets. Visibility, cost savings and process improvement are all tracked within the Report Portal. AA has maximized efficiencies, achieved significant cost savings of 30%, reduction in turn-around times and time to market, and improvements in quality across the organization.

EMIRATES

Partnering since 2012, we provide services in roughly 20 languages for Emirates and the wider dnata group (incl. Catering, Holidays and Creative Agency). Supporting multiple customer touch points (website, app, CRM for both marketing and loyalty, and creative campaigns, among others) and provide audio descriptions and closed captioning for video content. GlobalLink supports the streamlining of workflows and helps Emirates stakeholders review and provide feedback online. Benefits involve synergies between content and an overall cost reduction of 30%.

EASYJET

We have supported easyJet with their multi market communications since 2012. Translating their website and other customer touch points and automating the workflows using our GlobalLink integration to Sitecore. In addition, we provide language testing services for cabin crew.

JAPAN AIRLINES

TransPerfect is the preferred partner for Japan Airlines – adapting various content types (Web, offline documentation, mobile app, in-slight menu and videos) across 14 languages for 25 regions. Japan Airlines uses GlobalLink and our AEM integration to streamline the entire AEM Web content localization process. Benefits include workflow simplification, centralization of all localization efforts, cost savings of 20%, shortened time to market and removal of manual efforts.

KOREAN AIR

TransPerfect is the sole language solution provider for Korean Air – adapting content for the .com across 10 languages. Korean Air uses GlobalLink and its Adobe Experience Manager (AEM) integration to streamline the entire localization effort across multiple departments and platforms.

QANTAS

TransPerfect is the sole language solution provider for Qantas – adapting content for the airline’s website, social, and L&D teams into 10+ languages. Qantas uses GlobalLink (the AEM integration and the Proxy Solution OneLink) to streamline the entire localisation effort across multiple departments such as marketing, web, training, customer support, and loyalty program. Benefits include time-to-market reduction for website launches, significant cost savings, and conversion increase (because of improved user experience and appropriate local language).

SAS

A partner since 2016, we provide localization services and deployed GlobalLink, incl. an integration to Contentful, for both the brand content as well as the loyalty program EuroBonus. We services areas such as Web, CRM, App, Onboard Magazine, offline marketing, legal, finance, instruction manuals, etc. Content Tiering and AI Machine Translation helped with speeding up turnaround times, volumes processed, cost savings in terms of actual and FTE headcount. Implementing AI Machine Translation made it possible for SAS to keep their channels updated despite the severe staff reductions during the COVID-19 pandemic.

CATHAY PACIFIC

As the sole language solution provider since 2013, we adapted web, loyalty, Business Plus and Asia Miles copy into 15 languages. Through GlobalLink and the AEM and Salesforce Marketing Cloud integrations, Cathay Pacific was able to moving away from a manual process, multiple vendors and slow time to market. Brand Captains support with local market review, and new country website launch time has decreased to 6 weeks. Benefits include process automation, 40% time savings and USD 1M of cost savings over three years.

VIRGIN ATLANTIC

TransPerfect has supported VA by delivering the simplified and traditional Chinese websites since 2015 and more recently launched the Brazilian Portuguese website. Virgin wanted a completely hand free solution which also provided them with speed to market, and a cost effective and rapid response solution to change requests and customisation.

Select Regional Clients Include

RiyadhAir@transperfect.com