Through our technical acumen in developing proprietary neural machine translation (NMT) technology, our linguistic expertise as the world’s largest language services provider and our 20+ years of experience with implementing AI-powered language technology for clients across all major industries, TransPerfect is uniquely positioned to bring the innovations happening in the wider industry to our partnership with P&G.
Innovations breakdown.
Bringing Generative AI to CCMO Translations
TransPerfect initiated a proof of concept in November 2023 to assess the effectiveness of using a secure, generative AI-powered LLM solution in translating customer complaints. The focus was on addressing challenges in translating non-English customer texts, including errors in spelling, grammar, and syntax. Results:
- Promising results were observed based on a sample of 60 Chinese customer complaints.
- Significant improvement in translation accuracy and fluency in English, compared to the existing MT-only process.
- Accurate translation of P&G product names, with potential for further optimization of the glossary of terms.
Implementing a Program of MT Excellence for Consumer-Facing Content & Patents
In order to achieve the necessary quality for critical content streams and bring innovation to the way they are translated, TransPerfect has developed a framework for implementing MTPE-powered workflows based on the premise that MT should operate as a customizable program, rather than a plug-in.
- Our MT Excellence Program framework consists of Initial and Ongoing MT Engine Training using P&G TMs, Diversified MTPE Workflows based on quality requirements, and Robust Performance Reporting for real-time evaluation.
- The MTEP is intended to optimize the quality of machine translation output through engine customization in order to maximize savings and efficiency that can be extended to P&G.
Brining Generative AI to Content Marketing
This is an essential piece in our service offering since through Generative AI, P&G can reduce content generation costs by 50% and accelerate go-to-market timelines by 80%.
- Our digital marketing team uses Generative AI to facilitate quick data analysis, providing insights faster than human analysis alone.
- We combine Generative AI with various technologies for tasks like generating metadata, alt tags, custom imagery, and PPC campaigns, ensuring brand alignment through human post-editing and QA.
- We are AI-agnostic, capable of using commercial models like OpenAI, Google, Anthropic Claude, Amazon Titan, and open-source LLM models. Custom solutions are developed for each project, considering specific tasks and requirements, ensuring project success.
