OUR Approach

A customized global program

In order to achieve the desired benefits around synergies, process optimization, business continuity and cost reduction, we propose a Global Program focused on Tiered Governance, Quality Management, Technology, Workflow and Dedicated Teams. The aim is to create consistency for the AFKLM Group, while customizing for the brands/airlines and Flying Blue, as well as the various departments within the brands. Best practices will be applied globally to ensure benefits are not siloed to the specific teams, but instead used to create synergies for the wider organization.

01: Set-up & Transition
  • Migration of existing linguistic assets
  • Linguist selection and testing by brand
  • Language asset strategy by brand
  • AFKLM reviewer training, onboarding, alignment by brand
02: Ramping up
  • Linguistic risk assessment & management
  • Linguistic team onboarding, training & expansion
  • Language asset strategy by brand
  • Regular quality assessment & KPI reporting
03: Maintenance & Governance
  • Performance monitoring
  • Regular language alignment calls
  • Query management process
  • Feedback loop for lessons learned
  • Language assets update

Creating synergy, maintaining brand

We recommend setting up a tiered structure – Global, Airline/Loyalty, Department – across the entire AFKLM business which will ensure global synergies and efficiencies and optimize visibility & transparency while accommodating and fostering airline/departments’ needs, with further tailoring at local control centers in Amsterdam and Paris.

Brands will keep their identity, but create synergies on:

Key Performance Indicators (KPIs)

Communication Framework

Innovations

Wordbee + other tech

We have in-house Wordbee expertise and can easily support AFKLM teams with our services through the Wordbee platform.

One main immediate action we recommend would be to synchronize Translation Memories and ensure that a strong TM strategy and structure is in place going forward, no matter how projects are executed. Our teams can analyze existing Translation Memories, evaluate the potential need for ‘clean-up’, and leverage various technologies and processes to do so, including AI, leading AFKLM to achieving cost savings.

our_approach_wordbee