Through our technical acumen in developing proprietary neural machine translation (NMT) technology, our linguistic expertise as the world’s largest language services provider and our 20+ years of experience with implementing AI-powered language technology for clients across all major industries, TransPerfect Life Sciences is uniquely positioned to bring the innovations happening in the wider industry to our partnership with Novo Nordisk.
Innovations breakdown.
Bringing Generative AI to CCMO Translations
TransPerfect initiated a proof of concept in November 2023 to assess the effectiveness of using a secure, generative AI-powered LLM solution in translating customer complaints. The focus was on addressing challenges in translating non-English customer texts, including errors in spelling, grammar, and syntax. Results:
- Promising results were observed based on a sample of 60 Chinese customer complaints.
- Significant improvement in translation accuracy and fluency in English, compared to the existing MT-only process.
- Accurate translation of P&G product names, with potential for further optimization of the glossary of terms.
Implementing a Program of MT Excellence for Consumer-Facing Content & Patents
In order to achieve the necessary quality for critical content streams and bring innovation to the way they are translated, TransPerfect has developed a framework for implementing MTPE-powered workflows based on the premise that MT should operate as a customizable program, rather than a plug-in.
- Our MT Excellence Program framework consists of Initial and Ongoing MT Engine Training using P&G TMs, Diversified MTPE Workflows based on quality requirements, and Robust Performance Reporting for real-time evaluation.
- The MTEP is intended to optimize the quality of machine translation output through engine customization in order to maximize savings and efficiency that can be extended to P&G.
Brining Generative AI to Content Marketing
This is an essential piece in our service offering since through Generative AI, P&G can reduce content generation costs by 50% and accelerate go-to-market timelines by 80%.
- Our digital marketing team uses Generative AI to facilitate quick data analysis, providing insights faster than human analysis alone.
- We combine Generative AI with various technologies for tasks like generating metadata, alt tags, custom imagery, and PPC campaigns, ensuring brand alignment through human post-editing and QA.
- We are AI-agnostic, capable of using commercial models like OpenAI, Google, Anthropic Claude, Amazon Titan, and open-source LLM models. Custom solutions are developed for each project, considering specific tasks and requirements, ensuring project success.
