Our journey together began with a shared challenge: transforming a complex, manual localization process into a streamlined, automated engine for global growth. By seamlessly integrating our GlobalLink technology directly with Cathay’s Adobe Experience Manager (AEM) platform, we eliminated inefficient workflows and empowered your team to launch new regional websites with unprecedented speed and control.

The results of this foundational work speak for themselves. This strategic integration has not only accelerated time-to-market but has delivered tangible, measurable value:

• Over 30 million words delivered across 20 languages, enabling true global reach while maintaining brand and message consistency.
• USD 1.2 million in total savings over three years, as validated by a leading independent Forrester Total Economic Impact™ study.
• Dramatically enhanced productivity and a significant reduction in overall localization spend, allowing for reinvestment into innovation and customer experience.

As Cathay looks to the future, our partnership is poised to evolve. We understand that success is no longer just about flawless translation; it’s about digital performance. The strategic questions raised in this RFP—regarding SEO and stakeholder management, success metrics and KPIs, and the intelligent use of AI—are the very challenges we are equipped to solve. Our proposed solution moves beyond content delivery to encompass a holistic strategy for digital growth, data-driven content optimisation, and measurable ROI, ensuring that every localised page performs to its highest potential.

TransPerfect is more than a vendor; we are an embedded partner invested in your success. We have the proven technology, the deep institutional knowledge of the Cathay brand, and the strategic vision to help you navigate the next chapter of your global journey. We are ready to build on our shared success and drive even greater results together.