In order to deliver high-quality global localization solutions that leverage digital and AI innovations, we propose a digital-first approach that focuses first and foremost on digital content strategy for key markets, which then informs subsequent work for language preflight and translation, all while leveraging generative AI and our GlobalLink technology to facilitate delivery and maintenance at scale. The aim is to deliver solutions that are forward-thinking, yet cost-efficient and data-driven to help realize the maximum ROI.
We have in-house Wordbee expertise and can easily support Riyadh Air teams with our services through the ADOBE platform.
One main immediate action we recommend would be to synchronize Translation Memories and ensure that a strong TM strategy and structure is in place going forward, no matter how projects are executed. Our teams can analyze existing Translation Memories, evaluate the potential need for ‘clean-up’, and leverage various technologies and processes to do so, including AI, leading Riyadh Air to achieving cost savings.